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Amazon Prime Day Is July 15-16. Here’s a Day-by-Day Planner for Deals

Tina Russell/The Penny Hoarder

Amazon has confirmed the rumors and announced its fifth annual Prime Day celebration will happen on July 15 and July 16. The site promises more than 1 million deals over a 36-hour period for Prime customers around the world.

This year, along with discounts on its popular home electronics, snacks, apparel and more, Amazon launched its Happy School Year store to capture the back-to-school market before most people have figured out how to spend their summer vacation.

What to Expect From 2019 Amazon Prime Day Deals

We’ve broken down the deals day-by-day this year to help you keep track of when to buy (or not).

Deals Happening Now

  • If you apply and are approved for the Amazon Prime Rewards Visa Signature Card, you’ll instantly receive an $80 gift card that is added directly to your Amazon gift card balance.
  • Save up to 30% on select Amazon Handmade products, including jewelry, wall art, home décor, kitchen supplies and gifts.
  • Get a $10 Amazon credit when you sign in to the Amazon App for the first time and collect another $10 Amazon credit after your first in-app purchase.
  • Install Amazon Assistant on your desktop to track your deals, then click through it to log into your account. You’ll snag $10 off your next order of $50 or more (expires Aug. 2).
  • Earn a $10 bonus when you reload $100 or more to your Amazon gift card.

Deals Happening in the Days Leading Up to Prime

Every day leading up to optimum Prime will offer deals on Amazon devices, fashion, streaming services and more. Some of the deals to look out for include:

  • Get 50% off Prime Video rentals.
  • Fashionistas can save 30% to 70% on select apparel and shoes, including activewear, swimwear, and kids and baby styles.
  • Save up to 40% on Prime Now (and its two-hour delivery service) orders of $35 or more. New Prime Now customers can receive $15 off their order of $35 or more.

Amazon’s subscription services are also getting in on deals in the days leading up to Prime. (Warning: Set a reminder in your calendar to cancel before the promotional period ends unless you want to be charged the regular subscription rate.)

  • Prime members who haven’t yet tried Amazon Music Unlimited can listen for four months at $0.99 a month.
  • Twitch Prime players can unlock exclusive content on multiple titles.
  • New subscribers to Kindle Unlimited can get the first three months of unlimited reading for free.
  • Pay $4.95 per month for your first three months of Audible, or save $30 when you sign up for an annual Audible membership and get an Echo Dot for $0.99.
  • Save up to 40% on groceries when shopping AmazonFresh. New AmazonFresh customers can get $15 off their first order of $35 or more.
  • New Prime Book Box subscribers can get 30% off their first box.

And watch out for the deals on these specific days:

July 3

  • From July 3 through July 16, U.S. Prime members who spend $10 at Whole Foods Market earn a $10 credit to use on Amazon for Prime Day. Prime members qualify by scanning the Prime Code in their Whole Foods Market or Amazon App when they check out, or by making a Prime Now order for delivery or pickup from Whole Foods Market.
  • Whole Foods Market will also offer Prime members exclusive weekly deals with discounts of 25-50% off and an additional 10 percent off hundreds of sale items throughout the store, plus free two-hour delivery with Prime Now in select zip codes.

July 6

  • Beginning July 6, members who shop at any Amazon Books or Amazon 4-star brick-and-mortar locations can pick up a $10 Amazon gift card good for purchases of $50 or more throughout the store.

July 8

  • Save $80 on Ring Video Doorbell Pro and an Echo Dot.
  • Starting July 8, tap the Prime Day banner within the Amazon App for a sneak peek of select products that will be deals on Prime Day.

July 10

  • Taylor Swift will headline the Prime Day Concert on July 10, streaming live on Prime Video at 9 p.m. ET, exclusively for Prime members. There will be additional performances by Dua Lipa, SZA and Becky G.

How to Keep Calm While You Get Your Prime Day On

Not an Amazon Prime member? Sign up for a free 30-day trial membership now to get access to all the Amazon Prime Day deals. Just remember to mark your calendar to cancel your membership after the big event if you don’t want to pay $119 per year for the two-day shipping service.

It’s important to go into Prime Day without grand plans for spending (and saving). While Amazon is going to discount a ton of prices, it doesn’t mean you need those items right now. You should still do your research and comparison shopping before the big day.

Lisa Rowan is a former staff writer at The Penny Hoarder. Tiffany Wendeln Connors is a staff writer and editor at The Penny Hoarder.

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